TNS Qualitative

A distinct visual language for TNS Qualitative in order to reflect the more emotional aspects that sets it apart from the quantitative offer. The visual language remained integrated within the overall TNS brand identity. 

Design direction under the Creative Direction of Martin Lambie-Nairn. Brand guidelines and brand guardianship. Illustrations by Brian Grimwood.

Other branding work
All work © Idoia Acha 2018-2020 unless otherwise noted