Unlimited Heights

An exploration of the future of property developmen in highly populated urban environments and the role Virtual Reality could play in this. As real estate becomes more and more scarce and investors expect higher and higher returns, our current living environments could be replaced by virtual realities. Can this reality ever satisfy?

The project stems from an observation of an advertising model of branding and advertising, which, throrugh use of Computer Generated Imagery illustrates fictitious themed lifestyles.   

Performance by Noemi Gunea

In collaboration with Alina Negoita, Jungwon Jung, Shruti Chamaria and William Slocombe.

Other installation

All work © Idoia Acha 2018-2020 unless otherwise noted